Beauty and health online shops for sale
Online shops selling cosmetics, skincare, haircare and health products.
Sitavo has just opened — the first beauty shops are on the way
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Create a buying requestWhat makes a beauty and health shop different
Repeat purchases are common in this segment, but so are rules on what may be sold and how it may be marketed.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewSkincare, haircare and supplements get used up and bought again, which makes the customer list and email list a centr…Introduction
Skincare, haircare and supplements get used up and bought again, which makes the customer list and email list a central part of the value. Ask what share of revenue comes from returning customers and whether the shop runs subscriptions or automatic reorders. A shop that has to buy every order with new ads is far more exposed than one that lives off loyal customers.
Product and marketing rulesCosmetics, food supplements and products with health claims are subject to specific rules on ingredients, labelling a…Guide
Cosmetics, food supplements and products with health claims are subject to specific rules on ingredients, labelling and marketing, and as the new owner you take on responsibility for what the shop sells. Check that the products may legally be sold in the EU, that suppliers can document it, whether this particular range requires registration with a Danish authority, and whether product copy and ads promise effects that cannot be substantiated. Buyers from outside Denmark should have a local adviser review the range and the Danish-language marketing before making an offer.
Price and key figuresBeauty shops are valued like other online shops: Sitavo’s indicative range is 2–4 times annual profit, cross-checked…Finance
Beauty shops are valued like other online shops: Sitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue. Own brands, a high share of repeat purchases and stable suppliers usually push the price up. Reselling brands that large retailers also discount heavily, or depending on a single influencer, pulls it down. Shelf life matters for the stock: products close to their expiry date are worth less than their purchase cost.
Before you make an offerShare of revenue from repeat purchases and subscriptions.Guide
- Share of revenue from repeat purchases and subscriptions.
- Supplier and retailer agreements, and whether they can be transferred.
- Product documentation and any registrations — check what applies to this specific range.
- Stock list with expiry dates.
- Influencer and affiliate agreements the shop is bound by.
- Complaints and reviews over the last 12 months.
Read the general advice on buying online shops, and compare the asking price with the price estimate.