Fashion online shops for sale
Online shops selling clothing, shoes, bags and accessories.
Sitavo has just opened — the first fashion shops are on the way
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Create a buying requestWhat makes a fashion shop different
Fashion is one of the largest segments of Danish ecommerce — and one where seasonality, returns and stock decide what a shop really earns.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewFashion has high return rates and clear seasons.Introduction
Fashion has high return rates and clear seasons. Ask for monthly revenue and the return rate, so you can see what is left once goods come back. Look closely at the stock: old collections that must be discounted are worth less than their purchase cost.
Find out whether the shop sells its own designs or other brands. Own designs usually mean better margins and a brand you take over. Reselling established brands depends on retailer agreements that cannot always be transferred — ask whether suppliers have approved a change of owner.
Price and key figuresFashion shops are valued like other online shops: Sitavo’s indicative range is 2–4 times annual profit, cross-checked…Finance
Fashion shops are valued like other online shops: Sitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue. High returns or heavy reliance on paid Instagram and TikTok ads usually put a shop at the low end. Stock is often settled separately — agree how it is counted on the handover date.
The handoverBeyond the domain, shop and customer list, social media is often the most valuable part of a fashion brand.Handover
Beyond the domain, shop and customer list, social media is often the most valuable part of a fashion brand. Make sure Instagram, TikTok and Facebook accounts are handed over with full admin access and are not tied to the seller’s personal profile. Plan the takeover outside peak season, so you are not learning the business in the middle of a sale or the Christmas rush.
Before you make an offerReturn rate and complaints over the last 12 months.Guide
- Return rate and complaints over the last 12 months.
- Stock list with purchase price and age per item.
- Retailer agreements and any exclusivity.
- Influencer and affiliate agreements the shop is bound by.
- Rights to product photos and own designs.
Read the general advice on buying online shops, and use the price estimate to compare the asking price with the shop’s figures.