Toy and kids’ online shops for sale
Online shops selling toys, children’s clothing, baby gear and furnishings for children’s rooms.
Sitavo has just opened — the first kids’ and toy shops are on the way
We are a new marketplace, and new businesses are added continuously. Be first in line as a buyer, or be among the first sellers.
Get notified about new kids’ and toy shops
We notify you as soon as a new listing matches — before everyone else.
Sell your business
Be among the first buyers see. Find out for free what it could be worth first.
Tell us what you are looking for
Create a buying request with industry and budget, so sellers and advisers can find you.
Create a buying requestProduct safety
The segment is shaped by the Christmas trade and by strict product safety requirements that come with the range you take over.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewToys and many other children’s products are subject to specific safety requirements, and toys must carry CE marking b…Introduction
Toys and many other children’s products are subject to specific safety requirements, and toys must carry CE marking before they can be sold in the EU. As a retailer, the shop is responsible for products meeting these requirements. Check that suppliers can document compliance, particularly if the shop imports directly from manufacturers outside the EU, and ask whether there have been recalls or enquiries from the authorities. If the shop makes its own products, such as textiles or wooden toys, it must be able to document their safety itself — and that documentation should be part of the deal.
Seasonality and customersIn toys, a large part of revenue typically falls in the run-up to Christmas.Guide
In toys, a large part of revenue typically falls in the run-up to Christmas. Ask for monthly revenue to see how dependent the shop is on a few busy weeks, and time the takeover so you do not start in the middle of the Christmas rush. Customers also turn over naturally: children grow out of the products, and the shop constantly needs new parents. Email lists and wish lists help — check that the consents cover a new owner.
Price and key figuresSitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue.Finance
Sitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue. Own products, exclusive brands and steady revenue across the year push the price up. Heavy reliance on Christmas, on a few suppliers or on products that large chains also discount pulls it down.
Before you make an offerSuppliers’ documentation for CE marking and safety.Guide
- Suppliers’ documentation for CE marking and safety.
- Recalls, complaints and any cases with the authorities.
- Monthly revenue, especially in the last quarter of the year.
- Stock list with age per item.
- Consents behind the email list and customer database.
See the general advice on buying online shops, and use the price estimate to assess the asking price.