Hobby and craft online shops for sale
Online shops selling yarn, craft supplies, model kits, board games, music gear and other hobby products.
Sitavo has just opened — the first hobby shops are on the way
We are a new marketplace, and new businesses are added continuously. Be first in line as a buyer, or be among the first sellers.
Get notified about new hobby shops
We notify you as soon as a new listing matches — before everyone else.
Sell your business
Be among the first buyers see. Find out for free what it could be worth first.
Tell us what you are looking for
Create a buying request with industry and budget, so sellers and advisers can find you.
Create a buying requestWhat makes a hobby shop different
Hobby shops often live off a narrow niche and the owner’s expertise, and those are what you need to be able to take over.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewHobby customers are enthusiasts.Introduction
Hobby customers are enthusiasts. They come back, follow the shop on social media and choose it for its range and advice rather than price. That often means better margins than in broader segments, but also greater dependence on the owner. Ask who produces the guides, patterns, instructions and videos, and whether traffic comes from groups and communities where the seller is personally active.
Look at how broad the niche is. A shop with a very narrow range can be hard to grow, while one covering several related areas has more room to expand.
Content and rightsIn many hobby shops the content is part of the product: knitting patterns, sewing patterns, build instructions and co…Guide
In many hobby shops the content is part of the product: knitting patterns, sewing patterns, build instructions and courses. Check whether the shop owns the rights, or whether they belong to the seller personally or to a designer the shop works with. The same goes for photos and videos. Rights that are not included can take a large part of the value with them. Danish-language patterns and guides also matter if you plan to run the shop from abroad.
Price and key figuresSitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue.Finance
Sitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue. Loyal customers, own content and own products push the price up; heavy reliance on the owner pulls it down. Ask whether the shop also sells at fairs, markets or through a physical store, and whether that part is included. Courses and workshops can add income but often depend on whoever teaches them.
Before you make an offerShare of revenue from repeat purchases.Guide
- Share of revenue from repeat purchases.
- Rights to patterns, instructions, photos and videos.
- How much traffic comes from the owner’s own network.
- Stock list, including slow-moving speciality items.
- The seller’s help during a transition period.
See the general advice on buying online shops, and use the price estimate to assess the asking price.