Sell your business with a business broker
- Free and no obligation
- Broker with sector knowledge
- Your details are only shared with your consent
Get contacted
We will call you and find the right broker.
How it works
- 1
Tell us about the business
Fill in the form — it takes two minutes. The more you tell us, the better we can match you.
- 2
We find the right broker
We find a broker who specialises in your sector and region, and contact you before we share anything.
- 3
No-obligation conversation
The broker assesses the business and explains how a sale could be approached. You decide whether to go further.
What a broker can help with
Valuation
A realistic price based on accounts, sector and market.
Sales material
A sales prospectus, key figures and a presentation that sells.
Marketing
Discreet advertising and contact with the broker’s own buyers.
Buyer screening
Non-disclosure agreements and filtering out the merely curious.
Negotiation
Price, payment, handover and non-compete clause.
Agreements and handover
Letter of intent, due diligence and purchase agreement with advisers.
Brokers on Sitavo
Prefer to choose yourself? See the brokers Sitavo has verified, and invite one directly to help with your sale.
Would you rather sell yourself?
You can also sell directly on Sitavo. Creating a listing is free, and you can share figures behind an NDA and use our free contracts.
Why Sitavo
Buyers on Sitavo
Your business can also be listed to Sitavo’s buyers and investors.
Danish and independent
We are a Danish marketplace and only recommend a broker when it makes sense for you.
Confidential
Nothing about your enquiry is shown publicly.
When does a business broker make sense?
A business broker runs the sale for you: valuation, sales material, discreet contact with buyers, negotiation and coordination with lawyers and accountants. It costs a fee, but it can pay off when the deal is large or complex, or when you cannot run the business and a sale at the same time.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewA broker usually adds most value when:Introduction
A broker usually adds most value when:
- the expected price is above a few million kroner, or several companies and owners are involved
- it is a succession, where family, employees and outside buyers have to be weighed against each other
- confidentiality is essential — staff, customers and competitors must not know the business is for sale
- you need access to buyers who are not actively searching, such as private equity and strategic buyers in your sector
Smaller businesses, online shops and other online businesses are often sold without a broker. You can create a free listing, keep the name and figures hidden, share them under an NDA and complete the deal in Sitavo’s deal process.
What does a business broker cost?Brokers charge in different ways and there is no standard rate.Advice
Brokers charge in different ways and there is no standard rate. A common model is a fixed fee at the start (for valuation and sales material) plus a success fee as a percentage of the price, often with a minimum fee. Some work on success fee only. Always ask:
- what you pay if the business is not sold
- how the success fee is calculated with an earn-out, vendor financing or a partial sale
- exclusivity and notice period — and whether you may sell to a buyer you find yourself
- who drafts the agreements, and whether lawyers and accountants are included
Enquiring through Sitavo is free and without obligation. You receive the broker’s price and terms before you sign anything.
How a brokered sale worksFirst meeting and assessment: the broker reviews the accounts and the business and suggests a realistic price range.Advice
- First meeting and assessment: the broker reviews the accounts and the business and suggests a realistic price range.
- Sales material: an anonymous teaser and an information memorandum, sent only to buyers who have signed a confidentiality agreement.
- Buyer outreach: the broker approaches relevant buyers and screens them for funding and seriousness.
- Negotiation and letter of intent: price, payment structure, completion date, transition period and non-compete are agreed in a letter of intent.
- Due diligence and purchase agreement: the buyer investigates the business and the lawyers draft the share purchase agreement.
- Handover: payment, transfer of contracts, staff and access.
A sale usually takes several months from decision to signing, and preparation should ideally start one to two years earlier. See the whole process in the seller’s guide.
Succession: family, employees or an outside buyerIn a succession (generationsskifte) there are several routes: selling to children or other relatives, to one or more…Buying
In a succession (generationsskifte) there are several routes: selling to children or other relatives, to one or more employees, or to an outside buyer. Transfers within the family and to close employees have special Danish tax rules, including the option of succession (deferring the tax), and the value must stand up to the Danish Tax Agency. Speak to your accountant early — the model you choose affects price, tax and timing.
How to choose the right brokerSector knowledge: a broker who has sold businesses like yours knows the buyers and the usual pitfalls.Advice
- Sector knowledge: a broker who has sold businesses like yours knows the buyers and the usual pitfalls.
- References: ask for examples of completed deals of your size — not just a number.
- Fit and capacity: ask who will actually work on your case and how many cases they run at once.
- A clear agreement: fees, exclusivity and termination in writing.
Want to know what the business may be worth first? Start with a valuation and see what has been sold in your sector.
Frequently asked questions
The enquiry through Sitavo is free and without obligation. Brokers typically charge a fee, often a percentage of the sale price and possibly a fixed amount for set-up and sales material. The broker tells you the price before you sign anything.
We review your details and contact you — typically within 1–2 working days — to learn more. We then find a broker who specialises in your sector and region. We only share your details with a broker after we have spoken with you.
Many smaller businesses and digital projects are sold directly on Sitavo without a broker — creating a listing is free. A broker makes most sense for larger or more complex sales, where valuation, negotiation and discretion matter a lot.
It is essentially the same advice, but brokers specialise. A restaurant broker knows about licences, leases and fixtures in the hospitality sector, while a commercial broker often works with businesses that have premises, employees and regular customers.
Yes. The details are only used to handle your enquiry and are only shared with a broker with your consent. None of the information is shown publicly on Sitavo.
It varies a lot with size, sector and how well prepared the business is. Expect several months from the moment the sales material is ready until the purchase agreement is signed, and start preparing one to two years before you want to exit.
Yes, if your broker agreement allows it. Many brokers list their own mandates on marketplaces. Check the exclusivity terms and the rules on selling to buyers you find yourself before you create a listing.