Content sites for sale
Browse content sites for sale — blogs, niche sites, magazines and guides that earn from advertising and affiliate links.
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Create a buying requestWhat to look for when buying a blog or affiliate site
Every listing shows the asking price, traffic and the figures the seller has provided, and you deal with the seller directly.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewA content site lives on search traffic.Introduction
A content site lives on search traffic. That makes it attractive, because running it can be light work, and exposed, because traffic can shift whenever Google adjusts its results. Ask how traffic has moved through recent Google updates: did it rise, fall or hold steady? A site that has come through several updates without big swings is a safer buy than one that has only just grown quickly.
Look at the content itself. Is it written by people who know the subject, and is it kept up to date? How much is AI-generated or bought cheaply in bulk? How many articles produce most of the income? Many affiliate sites earn the bulk of their money from a few pages.
Key figures and valuationContent sites are usually priced on monthly profit.Finance
Content sites are usually priced on monthly profit. Sitavo’s indicative range is 24–40 times monthly profit. A long track record, traffic that has held through updates and several income sources point to the top of the range; a short history, a single affiliate programme or declining traffic pull it down. These are indicative market ranges, not a guarantee — use Sitavo’s price estimate and the content site market data.
- Profit month by month for at least 12 months — seasonality matters for topics such as gift guides and travel.
- Organic traffic per month and the most important keywords and pages.
- Revenue by source: ad networks, affiliate programmes, sponsorships.
- Revenue per 1,000 visits, so you can compare with similar sites.
- Costs for writers, hosting and tools.
Due diligence: traffic, agreements and contentGoogle Search Console and Analytics for at least 12 months, so you can see traffic around updates yourself.Documents
- Google Search Console and Analytics for at least 12 months, so you can see traffic around updates yourself.
- Payouts from ad networks and affiliate programmes that reconcile with the accounts.
- Affiliate agreements: are they personal, can they be assigned, and has the partner cut commission recently?
- Ad network requirements for traffic and content, and whether you need your own approval.
- Rights to text and images, including work from freelancers and stock libraries.
- Backlinks: paid links or link networks that could cause problems with Google.
- Whether ads and affiliate links are clearly disclosed to readers.
Sellers can share figures and logins in a data room behind an NDA, so you can review them before you make an offer.
Handing over a content siteYou typically take over the domain, the site with all its content, the email list, social media and analytics access.Guide
You typically take over the domain, the site with all its content, the email list, social media and analytics access. Ad network and affiliate accounts are usually tied to the seller: you apply yourself and get the site approved, and it can take a while before income flows into your account. Agree a transition period in which the seller’s links stay live or income is shared. Migrate without changing URLs, and hold off on major changes until you know the traffic. A Danish-language site depends on Danish readers and partners, so be realistic about running it from abroad. Read more about the handover.
Financing and how a deal works on SitavoContent sites are mostly bought with own funds; larger deals sometimes use an earn-out tied to traffic after the hand…Financing
Content sites are mostly bought with own funds; larger deals sometimes use an earn-out tied to traffic after the handover. Sitavo does not provide financing. Messaging sellers and making offers is free, and price and terms are agreed in the deal workflow. The purchase price is paid straight to the seller. See also websites for sale.
Questions and answers
Short answers to what buyers ask most often.
Didn’t find the answer?Contact our support team — we’re happy to help.Sitavo’s indicative range is 24–40 times monthly profit. A long track record and stable traffic point to the higher end. Use the price estimate for a specific site.
Traffic and income can drop, and that risk sits with the buyer. Check how the site handled earlier updates before you make an offer.
It depends on the partner. Many agreements are personal, so you apply yourself. Check each programme’s terms and agree a transition period with the seller.
It varies a lot. Ask how many hours a week go into new articles, updates and technical upkeep, and whether the writers will stay on after the handover.
The purchase price goes directly from buyer to seller, usually by bank transfer. Sitavo does not handle the payment and offers no escrow. For larger amounts, pay part after the handover.