Domain names for sale

A good domain is easy to remember, easy to spell and easy to say out loud. Shorter is usually better, and a name without hyphens or numbers is easier to pass on by word of mouth. For Danish customers, .dk is often the obvious choice, while .com or other extensions may make sense if you sell beyond Denmark.

Think about what the name is for. A descriptive domain with a keyword, such as an industry or a town, tells visitors straight away what the site is about. A brandable name says less at first but is easier to build and protect a trademark around. If the name is a Danish word with æ, ø or å, many people will type it without those letters, so it can be worth securing both spellings. If Danish is not your first language, have a native speaker check how the name reads and sounds.

Domains have no valuation multiple, unlike businesses with profits. The price is set by what comparable domains have sold for, and by length, extension and the words themselves. Short, common words on .dk are the most sought after, while long compounds usually cost less. Traffic, backlinks or income can lift the price — but then you are effectively buying a website and should assess it as one. See what is on offer in the domain market data, and judge the asking price by what the name is worth to your business.

• Length: short names are easier to remember and type.
• Extension: .dk for the Danish market, .com and others for selling beyond Denmark.
• Words: common words and clear industry terms are the most in demand.
• History: traffic, backlinks and previous use — both what helps and what harms.
• Trademarks: a name resembling another company’s trademark is a risk, not an asset.

• Who is listed as registrant (owner) with the registrar — and that it is the seller or the seller’s company.
• When the domain expires, and whether it is paid up.
• Whether the name could infringe a trademark or company name. Search trademark registers and the Danish business register (CVR) for the name and similar names.
• The domain’s history: has it been used for spam or content that could hurt a new brand? Web archives and search engines give a picture.
• Whether traffic, backlinks or email addresses still in use come with it.
• Whether the seller also owns similar spellings or extensions that should be part of the deal.

A domain changes owner through the registrar. For .dk domains, the transfer goes through the registrar and Punktum dk, the registry that administers .dk, following its procedure for a change of registrant. Check the current registrant requirements for .dk with the registrar if you are based outside Denmark. For other extensions, a transfer code or a change of owner at the current registrar is usually used. Agree that the transfer happens alongside payment, and confirm afterwards that you are listed as registrant. If the seller runs email or a site on the domain, agree when it stops and who moves the DNS settings. Read more in the handover guide.

Domains are usually bought with own funds. Messaging sellers and making offers on Sitavo is free. An offer is valid for 7 days, and the seller can accept, decline or counter. You agree price and terms in the deal workflow, which keeps the purchase agreement in one place. The purchase price is paid directly from buyer to seller — Sitavo never holds the money and offers no escrow. For larger amounts, you can use a lawyer to hold the funds until the domain is in your name. Read how payment works. Looking for a particular name? Set up a search alert, and if you want a domain with a ready-made site, see websites for sale.