Digital agencies for sale
Browse digital agencies and online service businesses for sale in Denmark — web and marketing agencies, SEO and paid-media specialists and development studios with regular clients.
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Create a buying requestWhat to look for when buying a digital agency
Every listing shows the asking price and the seller’s figures, and you deal with the seller directly.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewAn agency sells time and expertise, and clients often chose it because of particular people.Introduction
An agency sells time and expertise, and clients often chose it because of particular people. The key question is therefore owner dependence: who sells, who holds the relationship with the biggest clients, and who does the work? If the founder does everything, clients may leave when they do.
Next, look at how revenue is earned. Monthly retainers for SEO, paid media or website maintenance are worth more than one-off jobs that must be won again each time. Ask what share the three largest clients account for, how long they have stayed, and where new clients come from.
Key figures and valuationAgencies and service businesses are usually priced on profit.Finance
Agencies and service businesses are usually priced on profit. Sitavo’s indicative range is 1.5–3 times annual profit, cross-checked against 0.3–1 times annual revenue. Retainers, a broad client base and staff who can run delivery push the price up; strong owner dependence and a few large clients pull it down. These are indicative market ranges, not a valuation — use Sitavo’s price estimate.
- Revenue split between retainers and one-off work.
- Client concentration and how long clients have stayed.
- Margin per client after salaries, freelancers and tools.
- The owner’s hours and role in sales and delivery.
- Staff and freelancers: who does what, and on what terms.
Due diligence: clients, contracts and peopleClient contracts: term, notice period, and whether they can be assigned or need client consent on a change of owner.Documents
- Client contracts: term, notice period, and whether they can be assigned or need client consent on a change of owner.
- Client list with revenue per client for the last 24 months.
- Employment contracts, non-compete and non-solicitation clauses, notices given and holiday pay owed.
- Agreements with freelancers and subcontractors, and who owns the work they produced.
- Access to client accounts (ads, analytics, websites): are they in the agency’s name or the owner’s?
- Data processing agreements with clients where the agency handles personal data for them.
Client lists and contracts are confidential, so they are usually shared in a data room behind an NDA. See also the pre-purchase checklist.
Handing over an agencyWhen a business is transferred in Denmark, employees move across on their existing terms under the Danish Transfer of…Guide
When a business is transferred in Denmark, employees move across on their existing terms under the Danish Transfer of Undertakings Act, and you take on their seniority and obligations. In an asset purchase, client contracts are assigned one by one and some clients must consent; in a share purchase they stay with the company. The most important part of the handover is usually the seller introducing you to clients and staying on for a period, so agree its length and consider a non-compete. Buyers from abroad should expect Danish employment law, Danish-language client relationships and Danish VAT, and will benefit from a local adviser.
Financing and how a deal works on SitavoBecause value depends on clients staying, part of the price is often an earn-out paid only if they remain after the h…Financing
Because value depends on clients staying, part of the price is often an earn-out paid only if they remain after the handover. Sitavo provides neither financing nor advice. Messaging sellers and making offers is free, and price and terms are agreed in the deal workflow. The purchase price goes directly to the seller. Looking for software with subscribers instead? Browse SaaS businesses for sale.
Questions and answers
Short answers to what buyers ask most often.
Didn’t find the answer?Contact our support team — we’re happy to help.Sitavo’s indicative range is 1.5–3 times annual profit, cross-checked against 0.3–1 times revenue. Strong owner dependence pulls the price down.
Yes. Under Danish rules on transfers of undertakings, employees move across on their existing terms, and you take on seniority and obligations. Review the contracts before making an offer.
Agree a transition period in which the seller introduces you, and consider an earn-out and a non-compete. Check notice periods in the client contracts.
In a share purchase all contracts and liabilities stay with the company. In an asset purchase you choose what to take over. Ask an adviser to assess the specific deal.
The purchase price goes directly from buyer to seller, usually by bank transfer. Sitavo does not handle the payment and offers no escrow. For larger amounts, split the payment or use a lawyer’s client account.