Market data: Online shops
Deals, prices, time to sale and multiples for Online shops sold through Sitavo — from every published report.
The report will be published once there are enough deals
There are not yet 5 completed deals in Online shops in a published report. We only show figures once no single deal can be identified.
How we calculate the figures
Method markedsdata-1.0.0. The report is generated from Sitavo's own data and is not changed after publication unless it is republished.
- Data source
- Deals completed in Sitavo's deal room: buyer and seller have completed every step and the deal has not been cancelled. Sales that sellers marked as sold outside Sitavo are not included in prices and multiples.
- What counts as a deal
- Only sales of whole businesses and projects (not partial sales, leaseholds or investor searches) that may still be shown publicly. A deal is counted in the quarter in which it was completed.
- What is left out
- Discreet listings and listings that only tested the market are left out entirely. Listings with a hidden price or confidential figures (shown only after an NDA or to verified buyers) count towards the number of deals only — not prices and multiples.
- Price
- The seller's public asking price in the listing — not the agreed sale price, which is confidential between the parties. The median and middle half (25th–75th percentile) are rounded to the nearest DKK 1,000.
- Multiples
- Asking price divided by the seller's stated annual revenue, annual profit and ARR (annual recurring revenue, or MRR × 12). Only exact, public figures are used; figures shown as ranges are left out. We show the median to one decimal place.
- Time to sale
- Days from when the listing was published until the deal was completed. We show the median and the average.
- Supply
- New open listings for whole businesses published in the period — a picture of supply alongside the number sold.
- Anonymity
- A figure is only shown if it is based on at least 5 deals. Otherwise it reads “Too few deals”, so no single deal can be worked out.
- Period
- Quarters and years follow the Danish calendar. A report is generated once the period has ended and published when there are at least 5 deals in total.