Pet supply online shops for sale
Online shops selling food, treats, equipment and accessories for dogs, cats, horses and other pets.
Sitavo has just opened — the first pet shops are on the way
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Create a buying requestRepeat purchases and subscriptions
Pet food gets used up and reordered, so loyal customers and subscriptions are often the most valuable part of the business.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewFood, litter and care products are bought at regular intervals.Introduction
Food, litter and care products are bought at regular intervals. Many pet shops therefore run subscriptions or automatic reorders, and that is often where the value lies. Ask for the number of active subscribers, how long they stay and what share of revenue comes from repeat purchases. A shop whose customers stay year after year is worth more than one that has to buy every order with ads.
Products, shipping and suppliersPet food is heavy and bulky, so shipping and storage weigh heavily in the accounts.Guide
Pet food is heavy and bulky, so shipping and storage weigh heavily in the accounts. Check the contribution margin after shipping, and whether carrier agreements can be transferred on the same terms. Many customers are loyal to a particular food, so ask whether retailer agreements with the manufacturers can be transferred and whether there is any exclusivity. If the shop sells feed, products with health claims, live animals or veterinary medicines, check which requirements and registrations apply and what a new owner needs in their own name.
Price and key figuresSitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue.Finance
Sitavo’s indicative range is 2–4 times annual profit, cross-checked against 0.5–1.5 times revenue. Many loyal subscribers, few cancellations and own products push the price up. Thin margins on well-known food brands and high shipping costs pull it down. Ask how subscriptions are set up with the payment provider — ideally they continue without customers having to sign up again.
Before you make an offerNumber of active subscribers and how long they stay.Guide
- Number of active subscribers and how long they stay.
- Share of revenue from repeat purchases.
- Contribution margin after shipping.
- Retailer agreements with pet food manufacturers and any exclusivity.
- Requirements and registrations for the products the shop sells.
Read the general advice on buying online shops, and compare the price with the price estimate.