Visibility and NDAs for sellers: choose who sees your listing

This guide covers the visibility settings you have as a seller. You choose two things: who may see the details (figures, images and documents) and whether your identity should be hidden. Both are set in step 5 of Create listing and can be changed later in the listing settings. To learn when and why to use an NDA, read the seller guide chapter on confidentiality and NDAs.

Who may see the details?

Without access, buyers see the title, category, region and short description, so they can judge whether the business is of interest. Exact figures such as revenue, profit, owner’s salary and EBITDA, the accounts, documents and the details you have locked are only shown once the buyer has access. If you chose to show figures as a range, buyers see e.g. “DKK 1–5 million” instead of the exact numbers.

Should your identity be hidden?

• Open sale: the business name and your profile are shown on the listing.
• Discreet sale: the listing uses an alias such as “Seller with verified identity” instead of your name, with no domain, logo or CVR. Images are only shown if you have marked them as safe. Before an NDA, the description and figures are shown as ranges.
• Market test: for 14–30 days the listing is only visible to verified buyers and matching buyer briefs — not in search, on Google or in search alerts. Buyers can show interest with an indicative price level, and you see an overall distribution without names.

A discreet sale and a market test require your identity to be verified — it is free. An anonymity check reviews the title, web address and text, and if they reveal the business, you must fix this before the listing can be sold discreetly. A listing that has already been public with a name cannot be made discreet afterwards. Create a new listing instead.

Approve or decline NDA requests

1. A buyer signs the NDA on the listing. You get a notification and a reminder after 2 and 5 days if you have not replied.
2. Open the listing’s overview of buyers and NDAs under My listings, or follow the link in the notification.
3. Look at the buyer’s profile, verification, reviews and any buyer brief.
4. Choose Approve, so the buyer sees the full listing and can open the data room — or Decline, optionally with a short reason.

• Declined: the buyer can request again after 30 days, and you can later choose Approve anyway.
• Revoke access: removes an approved access. The signed NDA still applies to the information the buyer has received.
• PDF: download the signed NDA as documentation of who was given access and when.
• Reply quickly. A buyer who waits days for access often finds another business in the meantime. Rather decline than leave the request unanswered.

Your own NDA and terms

Sitavo uses a standard Danish confidentiality agreement. You can add your own supplementary terms (up to 3,000 characters) or attach your own NDA as a PDF. The buyer must then confirm having read it. You can also decide how long NDA access to the data room lasts. For larger deals it is wise to have a lawyer look at the terms.

Sell without a public listing

If you already have a buyer in mind, you can start a deal directly with them and use Sitavo’s process, documents and receipt without advertising widely. See A deal with a buyer you found yourself. Private listings that can only be seen by invitation cannot get a listing package or featuring.