Due diligence when buying a business: types and checklist

Due diligence when buying a business: financial, legal, commercial and technical review, a checklist, how long it takes and which advisers you need.

7 min readUpdated


Due diligence is the review you carry out of a business before you commit to buying it. You check whether the figures hold, whether contracts are as the seller described them, and whether there are risks you did not know about. The review usually takes place after you have agreed price and main terms in a letter of intent and before the purchase agreement is signed.

This guide describes the different types of due diligence, what to check within each, how long it takes and which advisers you need. The process itself — from NDA and data room to what you do with your findings — is in the buyer guide chapter on due diligence. The seller’s side is described in chapter 9 of the seller guide.

Not advice

This guide is general information. How deep you need to go depends on the business, the price and the form of the deal. Use an accountant and a lawyer for the areas where mistakes are expensive.

Asset or share purchase changes the scope

If you buy the company (shares), you take over everything it owns and owes — including taxes, disputes and obligations from before your time. The review must be broad, and the warranties in the purchase agreement matter. If you buy the assets, you generally only take over what is on the asset list. The review can be more focused, but you still need to know whether earnings hold and whether contracts, permits and employees come with the business. See asset or share purchase.

Financial due diligence

The financial review must answer one question: what does the business really earn, and can it continue? This is where most price adjustments arise.

  • Annual reports for the last three years and an up-to-date trial balance for the current year
  • Reconciliation of revenue against bank accounts, VAT returns and payment providers
  • The seller’s normalisations: owner’s salary, one-off items and private expenses — with documentation
  • Gross margin and costs by month, so seasonality and trends can be seen
  • Working capital: stock, receivables and payables, and what a normal level is
  • Debt, leases, guarantees and other obligations, including those off the balance sheet
  • Budget and assumptions for the coming year
  • Customer concentration: how large a share the biggest customers account for

Ask for source data rather than summaries. A bank statement or an export from the accounting system says more than a table in a presentation. Agreeing a normal level of working capital matters, because otherwise a seller can collect receivables and delay payments just before the takeover.

Tax and duties

In a share purchase you take over the company’s tax history. Check that corporation tax, VAT, withholding tax, labour market contributions and any duties have been reported and paid, and whether there are pending cases with the Danish Tax Agency. In an asset purchase the risk is smaller, but the allocation of the price across the assets affects your depreciation. See tax on the sale of a business for the seller’s side.

The legal review must show whether the business owns what it says it owns, and whether contracts continue after the takeover.

  • Company documents: articles of association, register of shareholders, shareholder agreements and CVR registrations
  • Material customer and supplier contracts, especially change of control and termination clauses
  • Lease: term, termination, and whether it can be assigned to you
  • Employment contracts, key people, non-compete and non-solicitation clauses
  • Rights to name, trademarks, domains, software and content
  • Permits, authorisations and licences — and whether they are personal
  • Disputes, complaints, warranty claims and cases with authorities
  • Processing of personal data: data processing agreements and the basis for customer and marketing lists
  • Charges and retention of title: check the Personal Register and the Vehicle Register at tinglysning.dk

In an asset purchase, employees generally transfer with the business under the rules on transfers of undertakings, with the rights they have today. Find out what that involves before you settle on the price.

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Commercial due diligence

The commercial review is about the future: why do customers buy, and will they keep doing so? Many buyers of smaller businesses do this themselves, because it requires knowledge of the industry more than of accounting.

  • Customers: spread, churn, how long they have been customers and why they choose the business.
  • Market: size, development and competitors — and where the business stands.
  • Prices: when they were last raised, and how customers reacted.
  • Sales channels: where new customers come from, and what it costs to win them.
  • The owner’s role: which customers and suppliers are personally tied to the seller.
  • Plans: what it takes to reach the budget, and what is untested.

Talk to the seller, visit the business, and ask to meet key employees when the seller is ready for it. Many important things are not written in any document.

Technical and digital due diligence

For webshops, SaaS, apps and content sites the technical review is as important as the financial one. For physical businesses it is about machinery, buildings and equipment.

AreaWhat you check
Traffic and dataRead-only access to Google Analytics, Search Console and ad accounts; traffic by channel over time.
Platform and codeWho owns the code, where it is hosted, how it is documented and what needs updating.
LicencesPaid plugins, themes, open-source licences and third-party services, and whether they can be transferred.
Operations and securityHosting, backup, access control, security incidents and downtime.
AccountsWhich accounts can change owner — payments, marketplaces, social media, app stores.
SubscriptionsFor SaaS: MRR, churn, upgrades and customer contracts.
Physical assetsCondition and age of machinery, vehicles and fixtures; maintenance and replacement needs.

If you lack the technical knowledge yourself, have a developer or IT adviser review the code and setup. Technical debt is a bill you take over, and it rarely appears in the accounts. For webshops there are more points in chapter 13 on selling a webshop.

How long does it take?

The duration depends mostly on two things: how well the seller has prepared the documents, and how large and complex the business is. For a smaller business with an orderly data room the review can be done in a few weeks. For larger businesses with many contracts, employees and companies it often takes several months. Agree a timetable in the letter of intent so neither of you is surprised, and do not let yourself be pressed into skipping important areas.

  1. Define the scope: Decide which areas to review, and how deeply, based on price and deal form.
  2. Send a request list: Use a checklist, and ask the seller to put the documents in the data room.
  3. Review and ask: Collect questions as you go, and hold meetings with the seller about the answers.
  4. Collect the findings: Sort them by importance, and decide what they mean for price and agreement.
  5. Write it in: Let the findings be reflected in the purchase agreement’s price, warranties and conditions.

Which advisers do you need?

AdviserTypical tasks
AccountantFinancial and tax review, normalisations, working capital and allocation of the price.
LawyerLegal review, purchase agreement, warranties, employment matters and transfer of contracts.
IT adviser or developerCode, platform, security and licences in digital businesses.
Industry expertCommercial assessment of market, customers and competition.
BankFinancing and the bank’s own documentation requirements.

Get a quote with a clearly defined scope, and ask for a short report with the key findings rather than a long review of everything that is in order. You can find accountants, lawyers and M&A advisers among Sitavo’s advisers.

Tools on Sitavo

  • [Due diligence checklist](/dokumenter/due-diligence-tjekliste): free template with more than 120 items.
  • [Data room](/hjaelp/datarum): the seller’s documents with watermarks and Ask the data room.
  • [Checklist before you buy](/hjaelp/tjekliste-foer-koeb): the key points in one place.
  • Company check: public information from CVR and the Danish Official Gazette once the seller has released the CVR number.

If you are still looking for the right business, you can browse businesses for sale or create a wanted listing so sellers can find you.

Frequently asked questions

  • The buyer’s thorough review of the business’s finances, legal position, market and operations before the purchase becomes binding. The aim is to know what you are paying for and to find the issues that should be reflected in the price, the warranties or the conditions.

  • For smaller businesses often a few weeks, for larger ones several months. It depends mostly on how quickly the seller can provide the documents and how many areas need an in-depth review.

  • It depends on the scope and on how much you do yourself. Many buyers of smaller businesses do the commercial review themselves and use an accountant and lawyer for finances, tax and contracts. Get a quote with a clearly defined scope.

  • Yes, but the scope is smaller than in a share purchase. In an asset purchase you do not take over the company’s debt and tax risks, but you still need to know whether the earnings hold and whether assets, contracts and employees come with the business as you expect.

  • Assess how serious they are. Minor issues can be clarified in writing, larger ones can lead to a price adjustment, a warranty or a condition in the agreement. If the problem is serious and cannot be solved, you can withdraw if your offer was subject to due diligence.

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