Training and course businesses for sale

Training providers, language schools, driving schools, music schools and other education businesses for sale in Denmark.

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Sitavo has just opened — the first training providers are on the way

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Who buys the courses?

The value lies in the course material, the instructors and the customers who sign up again.

Guides on the topic

Step-by-step knowledge that helps you make the right decision.

OverviewFirst establish whether the business sells to companies, to individuals or to the public sector.Introduction

First establish whether the business sells to companies, to individuals or to the public sector. Corporate training and framework agreements often mean larger orders and more predictability, while courses for individuals depend on marketing and seasons. Ask for enrolments and revenue per course over several years, and where customers come from: the website, ads, partners or the owner’s network.

Ask whether any courses require approval or accreditation, for example because they lead to a certificate customers need. Check who the approval is issued to and whether it transfers on a change of owner. For foreign buyers, note that teaching in Danish and Danish accreditation may be part of what customers pay for.

Instructors, material and prepaymentsAre instructors employed or freelance?Financing

Are instructors employed or freelance? Employees transfer on their existing terms. Freelancers are free to leave, so ask who teaches the most popular courses. Make sure the business owns the rights to course material, e-learning and videos, and that they do not belong to an instructor personally. Many customers pay in advance. Agree who delivers courses already paid for before the handover and how that is settled between you.

Price and key figuresSitavo’s indicative range for services is 2–4 times EBITDA, cross-checked against 0.3–1 times revenue.Finance

Sitavo’s indicative range for services is 2–4 times EBITDA, cross-checked against 0.3–1 times revenue. Regular corporate clients, own material and instructors who stay push the price up; reliance on the owner as instructor and on one channel for new customers pulls it down.

Before you make an offerEnrolments and revenue per course over several years.Guide
  • Enrolments and revenue per course over several years.
  • Approvals and accreditations, and who they are issued to.
  • Agreements with instructors, employed and freelance.
  • Rights to course material, platform and domain.
  • Prepaid courses and how they are settled.

Read the general advice on buying service businesses. If teaching is entirely online, see also content sites for sale.

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