Listing packages and add-ons: Visible, Premium and single purchases

Your listing is free. To reach more buyers, choose Visible or Premium once per listing. What the packages, single purchases and the deal package contain.

6 min readUpdated


A listing for a business for sale is free on Sitavo and visible on the marketplace from day one. A listing package is for you if you want to reach more buyers faster. You choose it when you publish the listing, or later from the listing (the menu “…” → More visibility or in Edit listing). The package is paid once and applies to one listing — there is no subscription.

The listing packages

No packageVisiblePremium
Price per listingDKK 0DKK 165DKK 495
Listing, messages, NDA, data room, offers and deal process✓✓✓
Featuring at the top of the marketplace and the category–14 days30 days
Shown in Sitavo’s network of lookup sites–✓✓ twice as often
Price estimate (PDF report)–BasicExtended
Verified figures (“Figures verified” badge)––✓
“Business of the week” front page slot for one week of your choice––✓
Slot in the newsletter about new businesses for sale––✓ when the newsletter is sent
  • Featuring starts automatically when the listing is active. If the listing is pending review, it starts once the listing is approved. If the listing is already featured, the package’s days are added on.
  • The other parts are used from the listing when it suits you: choose the front page week, choose the newsletter send-out, upload documentation for verified figures or order the price estimate. Each part can be used once and costs nothing extra.
  • The newsletter slot can be used once the newsletter has enough subscribers to give real reach. Until then it is kept for you.
  • Upgrade: if you have Visible, you can upgrade to Premium and pay only the difference. Featuring is extended so the listing gets 30 days in total.
  • Limitations: private listings (by invitation only) cannot get a package. Listings in a market test can get Visible but not Premium, because they are not shown on the front page or in the newsletter.

Try Premium for free

As a new seller you get the full Premium package free of charge for one listing for 14 days — including the front page slot, newsletter, verified figures, extended estimate and the network. You activate the trial package yourself from the listing before the deadline shown on the card. There is no commitment: afterwards the listing continues free of charge without featuring, and you decide whether to buy a package.

Featuring — in Visible, in Premium or bought on its own — shows the listing in these places for as long as the period runs. Each placement only shows listings that fit the context (e.g. the same category), and never your own:

  • Top of the list: among the top 3 on the marketplace and in the category list, with the “Featured” badge.
  • Front page and category: in the front page “Featured” section and at the top of the category page as “Featured in” the category.
  • Similar listings: one slot in “Similar listings” on other listings in the same category.
  • Help articles and AI search: a discreet card in relevant guides and at the top of the AI search when the listing fits.
  • Search alert emails and the newsletter: at the top of emails to buyers whose search alert matches, and in the weekly email about new listings.
  • Sitavo’s network: on our lookup sites where people look up companies, industries and addresses — including DanskAdresseAPI, DanskCVRAPI and findvirk. A click leads to the listing on Sitavo.

Only featured listings appear in the network. A discreet listing only shows what is also on the marketplace — never a name, town or images you have not released. Views and clicks per placement are in the listing statistics.

No limit — the slots rotate

There is no limit on how many listings can be featured, and your featuring starts as soon as the purchase is complete. Each placement has a fixed number of cards, so featured listings share the slots: on each view, the featured listing that has been shown least today comes first. Before you pay, you see how many other listings are featured in your category right now.

Single purchases

PurchasePriceWhat you get
Featuring on its ownDKK 49 / 85 / 149All the placements above with the “Featured” badge for 7, 14 or 30 days
Price estimateDKK 195 / 465Report (PDF) with a price range, multiples, sensitivity and comparable deals — can also be bought by a buyer for a listing
Legal packageDKK 649 / 1,649Purchase agreement, transfer declaration, asset list and NDA filled in from your deal
DD checklist tailored to the listingDKK 195Interactive checklist for the buyer with notes, “ask the seller” and PDF export

The front page slot, newsletter slot and verified figures are not sold separately — they are part of Premium. The price estimate is an automatic report based on, among other things, annual accounts from CVR and normalisation of the owner’s salary; it is not for the tax authorities, banks or court cases. See price estimate.

The deal package

When an offer is accepted, the deal room shows the card “You agree on the price”. Here you can choose a deal package — or complete the deal free of charge with your own documents. If the seller has chosen “Use Sitavo’s agreements” on the listing, Basic is activated free of charge when the deal starts.

  • Basic (DKK 1,295): purchase agreement, asset list and transfer declaration, filled in from the deal and the listing, a DD checklist tailored to the listing and a handover plan you approve item by item. For a share deal, the share purchase agreement and the company versions of the documents are used.
  • Plus (DKK 3,295): everything in Basic plus an extended purchase agreement with optional clauses on instalments, earn-out, non-compete, transition period, warranty of key figures and retention — and a time-stamped handover report (PDF).
  • Payment: the buyer, the seller or both 50/50 (default). The package unlocks once the full amount is paid, and each payer gets their own invoice. After 14 days without full payment the purchase is cancelled and anything paid is refunded.
  • From Basic to Plus: you can upgrade later and pay only the difference. Your edits are kept.
  • Acceptance is electronic with documentation: time, name, IP address, browser and a fingerprint (SHA-256) of the text. It is not a MitID signature.
  • Advisers with access to the deal can prepare the documents, but only the buyer and seller can order, pay and accept.

The documents are standard agreements filled in with your details. For larger deals, share deals and businesses with leases and staff, a lawyer should review them. See the seller guide chapter on the purchase agreement.

Payment and delivery

Everything is paid by card on Sitavo’s own payment page, and you can save the card for next time. You receive an invoice from Sitavo for each purchase, and under My purchases you see your packages, what you have left to use, end dates, status and links to reports and checklists. See also Payments, invoices and subscriptions.

Frequently asked questions

  • Visible gives 14 days of featuring, display in the network and a basic price estimate. Premium gives 30 days of featuring, twice as many network views, verified figures, a week on the front page, a newsletter slot and an extended estimate.

  • No. The package is paid once per listing and does not renew. Afterwards the listing continues free of charge.

  • Yes. As a new seller you can activate the full Premium package free of charge for 14 days on one listing, with no commitment.

  • No. Featuring starts immediately, and the slots rotate, so the featured listing that has been shown least today comes first.

  • Yes, if the seller has chosen Use Sitavo’s agreements on the listing. The Basic deal package is then activated free of charge when the deal starts. Otherwise you can buy a deal package or use your own documents.

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