Template and theme shops for sale
Shops selling website themes, design templates, spreadsheets and document templates for sale.
Sitavo has just opened — the first template and theme shops are on the way
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewMany templates are sold through marketplaces such as Envato or Creative Market, while others are sold from the seller…Introduction
Many templates are sold through marketplaces such as Envato or Creative Market, while others are sold from the seller’s own website. On a marketplace, the traffic belongs to the marketplace, and terms, commission and search placement can change. Check whether the seller account can be transferred or the products must be uploaded to a new account, and what then happens to reviews and sales history. An own shop with its own traffic and email list is usually worth more.
Updates and supportWebsite themes must be kept up to date as platforms change, and customers expect support.Guide
Website themes must be kept up to date as platforms change, and customers expect support. Ask how many hours it takes and who does it. Review the code or files for quality and documentation, and see whether there are promises of lifetime updates that you take over.
Check the rights: were the templates made by the seller or by freelancers, and have the rights been assigned in writing? If they include fonts, icons or images made by others, the licences must allow resale.
Price and key figuresSitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue.Finance
Sitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue. A broad catalogue, steady sales and own traffic push the price up. Reliance on one product or one marketplace pulls it down.
Before you make an offerSales by product and by channel.Guide
- Sales by product and by channel.
- Marketplace terms, and whether the account can be transferred.
- Rights and licences for content in the templates.
- Support workload and promises of updates.
- Customer list and email list with consent.
Read the general advice on buying digital products, and compare with plugins for sale.