Ebooks and digital guides for sale
Ebooks, digital guides, workbooks and reference works for sale.
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewAn ebook rarely sells itself.Introduction
An ebook rarely sells itself. Sales usually come from a website with search traffic, an email list, social media or an online bookshop. Ask for monthly sales split by channel, and see whether the channel comes with the purchase. If sales come from a blog or content site, that site carries the value and should be part of the deal.
Content, rights and updatesCheck that the seller owns the rights to the text, images and layout, and that agreements with co-authors, illustrato…Guide
Check that the seller owns the rights to the text, images and layout, and that agreements with co-authors, illustrators or freelancers allow transfer. If the content is professional or time-sensitive, it must be updated, and you should judge how much work that takes. If the author’s name is on the book, it may be part of the sales pitch, so agree how the name may be used after the sale.
Look at how customers access what they have bought, and whether they have been promised free updates. If the book is sold through an online bookshop or another platform, check whether the title can move to your account. Ask about refunds, and whether translation or audiobook rights have been sold.
Price and key figuresSitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue.Finance
Sitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue. Steady sales from a traffic source you take over push the price up. Sales that only come from the author’s own campaigns pull it down.
Before you make an offerMonthly sales split by channel.Guide
- Monthly sales split by channel.
- Rights to text, images and layout.
- Use of the author’s name after the sale.
- Email list with consent.
- Customer access and promises of updates.
Read the general advice on buying digital products, and compare with content sites for sale.