Online courses and course platforms for sale
Online courses, course platforms and membership areas with teaching content for sale.
Sitavo has just opened — the first online courses and course platforms are on the way
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Create a buying requestLaunches or evergreen?
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewFirst ask how the course is sold.Introduction
First ask how the course is sold. A course sold through launches needs someone to plan and run them, and sales can swing a lot from year to year. A course that sells steadily through an automated email sequence, ads or search is easier to take over. Ask for monthly sales, and see what happens in the months without a launch.
The instructor and the platformIf the seller is the one teaching in the videos, the course is closely tied to a person.Guide
If the seller is the one teaching in the videos, the course is closely tied to a person. Ask whether the seller will stay for a period, and whether the content works without the instructor being active. Clarify the platform too: is the course on Teachable, Thinkific or another platform, or on the seller’s own website? Check whether the account can be transferred, or whether content and students must be moved, and what students have been promised about access and updates.
Review the refund policy and refunds relative to sales, and whether there are guarantees or promises that bind a new owner. Check that music, images and materials used in the videos are properly licensed.
Price and key figuresSitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue.Finance
Sitavo’s indicative range for the category is 2–3.5 times profit (SDE), cross-checked against 0.8–2 times revenue. Steady sales without launches and content that does not depend on one instructor push the price up.
Before you make an offerMonthly sales with launches marked.Guide
- Monthly sales with launches marked.
- Platform, and whether the account can be transferred.
- Rights to videos, text and materials.
- Student access and promises of updates.
- Refunds, and an email list with consent.
Read the general advice on buying digital products, and compare with communities and newsletters for sale.