Podcasts for sale
Podcasts for sale with a loyal audience, a back catalogue of episodes and income from sponsorships or paid content.
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewListeners often attach themselves to the hosts.Introduction
Listeners often attach themselves to the hosts. That is the biggest risk in buying a podcast: if the host does not come along, a large share of listeners may leave. Ask whether the host will continue, for how long and on what terms, and whether guest hosts have been well received. A podcast with a strong format and several hosts is less exposed than one built around a single person.
Listener numbers, feed and back catalogueAsk for downloads or listeners per episode over time from the podcast host, not just totals.Guide
Ask for downloads or listeners per episode over time from the podcast host, not just totals. The feed must be movable to a new owner so subscribers follow — check the host and the accounts on the podcast platforms. The back catalogue can bring listeners for years, but only if the rights are in place: music, audio clips, guests’ consent and any co-hosts’ share.
Podcast sponsorships often include host-read ads, so the contracts may be tied to the person. Review them, and talk to the main sponsors.
Ask about production as well: who edits, what equipment and studio are used, and what does it cost? Does the equipment come with the sale, or is the studio rented? A podcast with a set routine and an editor who stays is easier to keep running than one where the seller does everything alone.
Price and key figuresSitavo’s indicative range for the category is 2–3.5 times annual profit (SDE).Finance
Sitavo’s indicative range for the category is 2–3.5 times annual profit (SDE). Fixed sponsorships, paying listeners and a host who stays push the price up. Heavy dependence on one host pulls it down.
Before you make an offerListeners per episode over time from the host.Guide
- Listeners per episode over time from the host.
- The host’s role and terms after the sale.
- Transfer of the feed and accounts.
- Rights to music, clips and back catalogue.
- Sponsorship contracts and host-read requirements.
Read the general advice on buying communities and podcasts, and compare with content sites for sale.