Sell your business with no commission

Why sell your business on Sitavo?

A business broker usually charges a fee or a percentage of the price. On Sitavo you run the sale yourself, and the tools for the whole process are free.

• Free to sell

  Create and publish as many listings as you like. Messages, NDAs, the data room, offers and the deal process cost nothing, and there is no subscription.

• You decide who sees what

  Show the figures to everyone, only to verified buyers, or only to buyers who have signed an NDA that you have approved.

• Buyers who are actively looking

  Buyers find your listing through categories, regions and search alerts, and you can browse acquisition requests from people looking for a business like yours.

• The whole deal in one place

  From the first message to offers, a letter of intent, payment directly between you and a handover with a checklist and a receipt.

How to sell your business in six steps

Selling a business usually takes months, not days. The steps are the same whether you are selling an online or a bricks-and-mortar business.

1. 1

   1. Create the listing

   The listing wizard has six steps and saves automatically as a draft. We can create a first draft from your website, Danish CVR data and the latest annual report, and fetch up to five years of accounts — the CVR number is not shown on the listing.

   How to create a listing
2. 2

   2. Set a realistic price

   The price decides how many buyers get in touch. Order a sale price estimate based on industry multiples, or have a broker value a larger business. You can also set a minimum offer so lower offers are declined automatically.

   See valuation
3. 3

   3. Choose visibility and sale type

   Sell openly with your name and profile, confidentially under an alias, or test the market for 14–30 days without appearing in search. The details can be locked behind verification or an NDA.

   Visibility and NDA
4. 4

   4. Talk to buyers and receive offers

   Buyers message you and make offers on Sitavo. Each offer has its own thread, and you can accept, decline or make a counter-offer. When you accept one offer, the others are put on hold.

   How to receive offers
5. 5

   5. Share documents in the data room

   Accounts, contracts and key figures go in the listing's private data room. Documents only open after an approved NDA, an accepted offer or within a deal — every view is logged, and PDFs are watermarked with the buyer's name.

   About the data room
6. 6

   6. Agreement, payment and handover

   Once an offer is accepted, you follow a shared deal process: letter of intent (LOI), agreement, payment straight from the buyer to you, a handover with a checklist and a receipt at the end.

   The deal process step by step

What can you sell?

Sitavo is built for both online and offline businesses — and for situations where you do not want to sell everything.

• Online businesses

  Webshops, SaaS, apps, websites, content sites, domains, plugins, newsletters and digital agencies.

• Bricks-and-mortar businesses

  Shops, restaurants and cafés, trades, salons and clinics, manufacturing, wholesale, transport, hotels and much more.

• Partial sale and co-ownerSell part of the business, or find a partner who wants to come in as a co-owner.Find a partner
• LeaseholdLease out a restaurant, shop or other business instead of selling it.About leaseholds
• InvestorRaise growth capital from investors looking for a business to invest in.Find an investor

Sell confidentially — without staff and customers finding out

A sale that becomes known too early can unsettle employees, customers and suppliers. That is why you choose both who sees the details and whether your identity is hidden.

• Open sale: your name and profile are shown on the listing.
• Confidential sale: the listing is shown under an alias instead of your name — without domain, logo and CVR, and with images only if you have marked them as safe.
• Test the market: for 14–30 days without appearing in search, on Google or in search alerts, so you can gauge interest first.
• NDA required: figures and details are only shown to buyers who have signed the confidentiality agreement and whom you have approved.

A confidential sale and «test the market» require you to be verified, and the listing is checked for details that could identify the business.

What does it cost to sell?

It is free to list your business for sale and complete the deal. You only pay if you choose one of the optional purchases yourself.

Prices include VAT and are paid once. Sitavo is not a party to the deal and does not handle the purchase price — it goes directly from buyer to seller.

Want help with the sale?

You can sell entirely on your own, but many sellers benefit from an adviser for larger deals, share deals and leases.

• The seller guideChapter by chapter from preparation and valuation to the purchase agreement and handover.
• Business brokerLet a broker run the sale. You agree the fee directly with the broker.
• Safe tradingHow to protect yourself against fraud and poor buyers — and what Sitavo does.
• Find an adviserLawyers, accountants and brokers you can invite straight into the deal.