How much is your business worth?
Get a well-founded price range based on your key figures, industry multiples and businesses sold on Sitavo. That way you neither sell too cheaply nor price yourself out of the market.
From DKK 195 · Report as PDF · Ready immediately after payment
What is your business worth?
Get an indicative value range in under a minute — free and without signing in. The same calculation as Sitavo’s full valuation.
- Free calculationNo sign-in needed
- Same calculation as the reportIndustry multiples and Sitavo deals
- Instant resultAn indicative range
What are you selling?
Choose the category that best fits the business.
Finances
Enter your annual revenue and your profit before tax.
More details (optional)
The more you tell us, the more precise the estimate.
Indicative value
Domains have no earnings multiple — they are valued on comparable sales (length, extension, words). Order a valuation, or see sold domains.
What affects the value?
- Growth and historyStable or growing revenue and several years of trading raise the value.
- Customer spreadMany customers and recurring revenue reduce the risk.
- Owner dependenceThe less the business depends on you, the higher the value.
- DocumentationDocumented figures and a business that can be handed over raise the value.
An indicative range based on broad market multiples and the figures you entered — not an assessment of accounts, contracts or market. The final price is agreed between buyer and seller.
What your valuation includes
- Industry multiplesThe typical multiples for your category, applied to revenue, profit and EBITDA.
- Comparable dealsHow your business compares with sold businesses on Sitavo (Extended).
- SensitivityWhat happens to the value if earnings rise or fall?
- Recommended price rangeA concrete range to price your listing by — and arguments for the negotiation.
See an example valuation
This is what a sale price estimate can look like. The numbers in the examples are fictional.
Estimated value
The value is calculated from the key figures of the business and a multiple range typical for the industry.
- Annual revenue
- DKK 1,200,000
- EBITDA
- DKK 180,000
- Multiple used
- 2.6×
Value drivers
Factors that typically move the multiple up or down.
- Revenue growth+15%
- Stable earnings+12%
- Returning customers+8%
- Brand and reputation+5%
- Dependence on the owner-10%
- Dependence on one channel-6%
How it is calculated
- 1The starting point is EBITDA: DKK 180,000.
- 2Typical industry multiples are between 2.2 and 2.9.
- 3That gives a price range of DKK 395,000 – DKK 520,000.
In the report, the range is adjusted for the value drivers that apply to your business.
The examples are fictional and only show how the report is structured. Your own valuation is based on your numbers.
Choose the option that suits you
Basic
DKK 195
Multiples, sensitivity and a recommended price range.
- Report as PDF
- Price range for your listing
- Included in the Visible listing package
Extended
DKK 465
Everything in Basic plus comparisons with sold deals and notes for the negotiation.
- Comparable deals on Sitavo
- In-depth notes
- Stronger arguments towards buyers
Broker
Free referral
For larger businesses: a broker specialising in your industry assesses the business.
- Typically for prices above DKK 5m
- Personal review
- No obligation
Prices include 25% VAT. The valuation is ordered for a listing — your own or one you are considering buying.
How it works
From listing to report in a few minutes.
- 1
Choose the listing
Under My listings (or on a listing you are considering buying), choose «Value».
- 2
Pay securely
Choose Basic or Extended and pay by card. If the estimate is part of the listing’s package (Visible: basic · Premium: extended), it costs nothing.
- 3
Get the report
The report is generated immediately and can be downloaded as a PDF under Valuations.
- 4
Talk to a broker (optional)
If the business is larger or more complex, we find a broker who specialises in your industry.
Make your business more attractive to buyers
You get the best price when the buyer can see what they are paying for. The report shows where your business is strong and what holds it back.
- Document revenue and profit
- Normalise profit for owner salary and one-off items
- Gather accounts and contracts in a data room
- Compare with businesses sold on Sitavo
How to sell your business
Who is the valuation for?
- Business ownersGet a realistic picture of what the business can sell for.
- BuyersJudge whether the price of a listing is fair before you bid.
- InvestorsCompare a possible investment with industry multiples.
- AdvisersUse the report as a supplement in the dialogue with your client.
Frequently asked questions
The report is based on your key figures (revenue, profit, EBITDA and owner's salary) and applies the multiples typical for the category. The result is shown as a price range with sensitivity, so you can see how the value changes if earnings are higher or lower.
Basic gives multiples, sensitivity and a recommended price range. Extended adds comparisons with sold businesses on Sitavo and in-depth notes for the negotiation.
Yes. If you are considering buying, you can order a valuation of the listing based on the figures you have access to. Confidential figures behind an NDA are only included if the seller has given you access.
No. A valuation is a well-founded starting point — the final price is agreed between buyer and seller and depends on documentation, growth prospects and the terms of the deal, among other things.
For larger businesses (typically an expected price above DKK 5m), complex company structures or family successions, a broker often adds value. We find a broker specialising in your industry and contact you — free and with no obligation.
Small owner-managed businesses typically sell for 1.5–4 times normalised annual profit, depending on the sector and the risk. SaaS is often priced at 3–6 times ARR, and manufacturers with steady customers sit higher than, say, shops and restaurants. The range for your sector is in the table above.
SDE is profit plus the owner’s own salary and one-off items — what an owner who runs the business can take out. EBITDA is earnings before interest, tax, depreciation and amortisation after paying a market salary to whoever runs the business. SDE is used for small businesses, normalised EBITDA for businesses with hired management.
No. The estimate is an automated starting point for pricing and negotiation. For the Danish Tax Agency, a bank or a court case, use an accountant or a professional valuer.
Get a sale price estimate for your business
From DKK 195. The report is generated immediately and can be downloaded as a PDF.
How to value a business
“What is my business worth?” has no single right answer. Value is what a buyer with funding in place is prepared to pay, and that depends on earnings, risk and how easy the business is to take over. A valuation gives you a well-reasoned starting point for the price, not a guarantee of it.
Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewFor small and mid-sized businesses, three methods are used in practice:Introduction
For small and mid-sized businesses, three methods are used in practice:
- Earnings multiple: normalised profit is multiplied by a figure that reflects the sector and the risk. It is the most common method for owner-managed businesses and online businesses, and it is what Sitavo’s sale price estimate is built on.
- DCF (discounted cash flow): expected future cash flows are discounted back to today at a required rate of return. Sound in theory but sensitive to assumptions, so it is mostly used for larger companies with reliable forecasts.
- Net asset value: assets minus liabilities. It sets a floor, for example for a business with machinery, stock or property, but says little about the value of customers and earnings (goodwill).
Normalise the profit firstThe multiple is never applied to a random year’s result.Guide
The multiple is never applied to a random year’s result. A buyer wants to know what the business earns under a new owner. The owner’s own salary and one-off items are added back, and private expenses run through the business are removed. The result is SDE (Seller’s Discretionary Earnings), used for smaller businesses where the buyer takes over the owner’s role.
If employees run the business, or the owner is barely involved, normalised EBITDA is used instead: SDE minus a market salary for whoever replaces the owner. The difference can be large. A restaurant where the owner works 50 hours a week in the kitchen may show a healthy profit on paper and still be a job rather than an investment for a buyer who has to hire a head chef.
Typical valuation multiples by sectorThe table shows the ranges Sitavo’s sale price estimate uses.Finance
The table shows the ranges Sitavo’s sale price estimate uses. They are broad market ranges that brokers and advisers commonly quote for deals involving small online businesses and owner-managed companies, not a rule and not taken from a single source. Once there are enough completed deals on Sitavo in a category, they are blended into the range.
| Category | Typical multiple | Cross-check |
|---|---|---|
| Online shops | 2–4 × annual profit | 0.5–1.5 × revenue |
| SaaS | 3–6 × ARR | 3–6 × annual profit |
| Apps | 2.5–4.5 × annual profit | 1–3 × revenue |
| Content sites | 24–40 × monthly profit | — |
| Websites | 24–36 × monthly profit | — |
| Retail shops | 1.5–3 × annual profit | 0.1–0.4 × revenue |
| Restaurants and cafés | 1.5–3 × annual profit | 0.2–0.5 × revenue |
| Trades and construction | 2–3.5 × annual profit | 0.2–0.6 × revenue |
| Service firms with staff | 2–4 × annual profit | 0.3–1 × revenue |
| Trade and wholesale | 2.5–4.5 × annual profit | 0.2–0.6 × revenue |
| Manufacturing | 3–5 × annual profit | 0.4–1 × revenue |
| Transport | 2–4 × annual profit | 0.2–0.6 × revenue |
| Salons and clinics | 1.5–3.5 × annual profit | 0.3–1 × revenue |
| Energy and cleantech | 3–6 × annual profit | 0.5–1.5 × revenue |
| Rental property | 8–15 × net operating income (yield of roughly 6–12%) | — |
Domain names have no multiple. They are priced on comparable sales (length, extension, words) and what the market will accept.
What moves the price up or downStable or rising earnings over several years, Documented figures (annual accounts, bookkeeping, exports), Many custom…Finance
| Pushes the price up | Pushes the price down |
|---|---|
| Stable or rising earnings over several years | Falling revenue, or one good year |
| Documented figures (annual accounts, bookkeeping, exports) | Figures that cannot be documented |
| Many customers and recurring contracts | One customer, supplier or traffic source dominates |
| The business runs without the owner | The owner is the business |
| A long lease, licences and staff who stay | A short lease or key people leaving |
| Recurring revenue (subscriptions, service contracts) | Project sales that must be won again every year |
Worked example: from profit to a price rangeExample with made-up figures: an online shop shows a profit of DKK 300,000.Finance
Example with made-up figures: an online shop shows a profit of DKK 300,000. The owner draws no salary and spends about 15 hours a week on it. The profit includes a one-off cost of DKK 40,000 for a new platform. SDE is DKK 340,000. With the online shop range of 2–4 times, that gives DKK 680,000–1,360,000. If three quarters of revenue depends on paid ads in a single channel and there is only one year of accounts, the price ends up at the low end. With three years of growth, own brands and a large mailing list, the high end can be justified.
The revenue cross-check catches distortions. If the profit multiple produces a price well above 1.5 times revenue, the profit is unusually high — and a buyer will ask why.
When to use an accountant, valuer or brokerTransfers within the family or to employees: the value must stand up to the Danish Tax Agency (Skattestyrelsen).Finance
- Transfers within the family or to employees: the value must stand up to the Danish Tax Agency (Skattestyrelsen). Use an accountant; an automated estimate is not documentation.
- Property: get a professional valuation. Sitavo’s property range is derived from a required yield and is only a guide.
- Larger companies (typically an expected price above DKK 5 million), group structures or complex ownership: a business broker or corporate finance adviser will do a deeper valuation and run the sale.
- Smaller businesses and online businesses: you can often get far yourself with your key figures, a sale price estimate and comparable sold businesses.
Prepare for the valuationAnnual accounts for the last 2–3 years and figures for the current yearFinance
- Annual accounts for the last 2–3 years and figures for the current year
- Monthly revenue and profit, so seasonality is visible
- The owner’s salary, weekly hours and private costs paid by the business
- One-off items, with an explanation
- Customer concentration: how much comes from the largest customers or channels?
- Contracts: lease, supplier and customer agreements, licences and permits
- Assets included in the sale: stock, fixtures, machinery, domains, software
Start with the free key figures sheet so your numbers are ready. Then read the valuation chapter of the seller’s guide and the chapter on asset sale or share sale, which affects both price and tax.