WordPress plugins for sale
WordPress plugins for sale with active installs, paying customers and licence revenue.
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewWordPress is released under the GPL, and plugins built on WordPress are usually distributed under the GPL as well.Introduction
WordPress is released under the GPL, and plugins built on WordPress are usually distributed under the GPL as well. That means others can legally copy and build on the code. The value of a WordPress plugin therefore does not lie in the code alone, but in the name, the active installs, the paying customers, the position in search and the ability to deliver updates and support. That is what you pay for, and that is what you need to examine.
Free version, pro version and renewalsMany plugins have a free version in the WordPress.org directory and a paid version with more features.Guide
Many plugins have a free version in the WordPress.org directory and a paid version with more features. Ask for the trend in active installs and for licence sales split between new sales and renewals. Check how licences are sold: through the plugin’s own website with Stripe, through a licensing platform such as Freemius, or through a marketplace. That decides how easily customers and billing can be moved to you.
The WordPress.org listing is tied to developer accounts with permission to publish updates. Find out how that access is handed over under WordPress.org’s guidelines, and whether the seller should stay on for a period. Review compatibility with new versions of WordPress and PHP and any past security vulnerabilities.
Price and key figuresSitavo’s indicative range for plugins is 2.5–4.5 times annual profit, cross-checked against 1–3 times revenue.Finance
Sitavo’s indicative range for plugins is 2.5–4.5 times annual profit, cross-checked against 1–3 times revenue. A high share of renewals and a growing user base push the price up. A heavy support load and dependence on another single plugin, such as a particular page builder, pull it down.
Before you make an offerActive installs over time and ratings.Guide
- Active installs over time and ratings.
- Licence sales split between new sales and renewals.
- Licensing platform or payment provider, and whether customers can be moved.
- Access to the WordPress.org listing and the source code.
- Support load and security history.
Read the general advice on buying plugins, and use the price estimate.