Browser extensions for sale
Browser extensions for Chrome, Firefox, Edge and Safari for sale with active users and revenue.
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Guides on the topic
Step-by-step knowledge that helps you make the right decision.
OverviewA browser extension can have many users without making money.Introduction
A browser extension can have many users without making money. So ask how the extension actually earns: a subscription to a paid version, one-off purchases or partnerships with other services. Ask for the trend in active users from the developer console in each store and for revenue from the payment provider. Look at ratings and reviews as well, because they drive how visible the extension is in the store.
Store rules and handoverThe extension sits in stores controlled by the browser makers, such as the Chrome Web Store.Handover
The extension sits in stores controlled by the browser makers, such as the Chrome Web Store. Each store has its own rules for transferring an extension to a new publisher, and some require both parties to have verified accounts. Settle this before you agree on a price. The stores keep tightening requirements for permissions, security and the technical platform extensions are built on, and an extension that is not updated can be removed.
Many extensions can read the content of the pages a user visits. Review which permissions the extension requests, what data it collects, and whether there is a privacy policy that matches reality. The stores require data use to be disclosed, and the GDPR applies to European users. Revenue from selling user data is a risk, both legally and for the extension’s place in the store.
Price and key figuresSitavo’s indicative range for plugins and extensions is 2.5–4.5 times annual profit, cross-checked against 1–3 times…Finance
Sitavo’s indicative range for plugins and extensions is 2.5–4.5 times annual profit, cross-checked against 1–3 times revenue. Paying users and subscriptions push the price up. Revenue that rests on unclear use of data or on a single store pulls it down.
Before you make an offerActive users over time in each store.Guide
- Active users over time in each store.
- Revenue sources and payment provider.
- Permissions, data collection and privacy policy.
- Rules for transfer to your publisher account.
- Source code and compatibility with the stores’ latest requirements.
Read the general advice on buying plugins and extensions, and compare with apps for sale.